CT Tech Council
Led nonprofit as Executive Director and revamped organization.
Increased new membership by 50% within 12 months through direct sales meetings, online networking, and new website overhaul
Raised over $130k in 12 months through memberships and industry sponsorships
Paid off organizational credit card debt within 13 months
Collaborated with a 32-person nonprofit board
Left Lane worked closely with this nonprofit to overhaul website and internal communications.
Launched a user-friendly and colorful website for an older audience
Setup Salesforce and transferred old data to the new database with custom input fields
Trained staff on how to use Salesforce for inputting data and running reports / data analytics
Led weekly marketing meetings with their team
Scott Shay, Author
Client needed marketing collateral for book touring events. Left Lane created a "rack card" (think oversized bookmark).
Created rack card for author's in-person events
Call-to-action to join newsletter and visit website / buy book
Effective leave-behind for audience members to engage with author
Created a successful model of a Jewish nonprofit for 20's and 30's in Greater Hartford from scratch.
Grew membership to over 300 young professionals within 2 years - view website
Established 18 community partnerships
Hosted 14 in-person events
#1 Jewish young professional organization in CT
Client needed assistance with marketing an annual Jewish holiday event at a local popular club venue. Left Lane assisted with the following for the event:
Created an event promo video to increase ticket sales
Built an integrated registration form on their website, using Wufoo forms
Assisted with promo codes and setup of EventBrite