Work Samples
Chai Mitzvah
Client needed marketing consulting to assist with developing a new website on WordPress, transfer all their organizational data to Salesforce, and manage team check-in meetings. Left Lane was able to work closely with their team, including helping them to:
Launch a user-friendly and colorful website for an older audience
Get Salesforce for nonprofits for free and setup a new database with custom input fields
Train staff on how to use Salesforce for inputting data and running reports
Led weekly marketing meetings with their team
Connecticut Technology Council
Client had an old WordPress website that was not meeting their needs anymore. Left Lane rebuilt website on Wix and added a refreshed design, including:
Added color to the website by leveraging logo colors (blues and yellows) throughout pages
Rewrote copy of each page
Upgraded membership level descriptions and call-to-action buttons
Added social-based photos throughout
Upgraded the mobile-friendly format
Scott Shay, Author & Banker
Client needed marketing material at book touring events. Left Lane created a "rack card" (think oversized bookmark) for inserting into books purchased at events and left on chairs of attendees. The design elements for the double-sided rack card, included:
Large photo of book cover
Author photo and bio
Book endorsement
Media outlet logos of guest appearances
Call--to-action to join newsletter and visit website
YJP Boston
Client needed assistance with marketing an annual Jewish holiday event at a local popular club venue. Left Lane assisted with the following for the event:
Created an event promo video to increase ticket sales
Built an integrated registration form on their website, using Wufoo forms
Assisted with promo codes and setup of EventBrite