Simon Lichter
Founder & President of Left Lane
Simon Lichter founded Left Lane in 2016. A native of New England, he went to school at Johnson & Wales University. There he earned both his BS in marketing & communication and his MBA in general business. Simon has experience working at a Fortune 500 company, top advertising agencies in the country, and large to small nonprofits.
He is well known for his quick problem-solving skills and steadiness under pressure. Simon is dedicated to providing fast business consulting to all businesses.
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Left Lane specializes in finding quick solutions to business obstacles.
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Get started by scheduling a 30-minute free virtual meeting now.
Left Lane delivers you results.
(Photo of NEJA Alumni Career Spotlight Series)
Simon Creates Strong Communities and Engaging Programs
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Co-created Scholars Circle with ChaiMitzvah.org - Scholars Circle is a virtual lecture series featuring experts on counter-terrorism, antisemitism, and more. Within 1 year the program has engaged over 2,000 attendees across nearly 30 lectures.
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Built Connecticut's largest and most successful young Jewish adult program called UrbanDor.org - by engaging 400+ young Jewish professionals in Greater Hartford, the program has hosted over 30 in-person events through 4 years of community programming and averages 50 people at each event. The program is 100% volunteer-led and built through a core network of 20 community partners.
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Started New England Jewish Academy's first alumni program with nearly 2k graduates - built alumni website at NejaAlumni.org, implemented the Alumni Career Spotlight Series, monthly alumni newsletters, and social media engagement.
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Launched an easy-to-use senior transportation program at the Jewish Alliance, in collaboration with a local taxi company in Providence, RI.
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Expert in tools for CRM (data management), email platforms, podcasting production, virtual and in-person event management, website-building, and more!
Left Lane leverages grassroots methods
Small Business & Startups
Left Lane knows that every small business and startup begins with a dream—and Simon is here to help you bring it to life. The grassroots approach is designed to build authentic connections, engage your target audience, and create a strong foundation for sustainable growth. Whether you’re launching your first product, refining your brand, or expanding into new markets, Simon will work with you to craft personalized strategies that resonate with your community.
Nonprofit Organizations
Simon understands that impactful change starts at the grassroots level. For nonprofits, building meaningful relationships and building strong communities are the cornerstones of success. Left Lane strategies will help you amplify your mission, engage supporters, and create sustainable growth.
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Whether you’re looking to expand your donor base, cultivate volunteer networks, or increase awareness for your cause, grassroots approaches will drive action. From crafting compelling campaigns to building strategic partnerships, Simon will help you empower your community.